Whitney Provost
​
BODi Nutritionals: Creative Strategy Portfolio
I lead creative strategy for BODi's nutrition portfolio, turning consumer insights into campaigns that deliver $1M+ launch days and sold-out products. My approach balances creative excellence with commercial performance to build brands customers love.
Strategic Approach:
My framework for BODi's nutritional portfolio elevates both creative impact and business performance:
-
Business-Driven Creative: Aligning creative strategy with C-suite priorities to consistently exceed performance benchmarks
-
Cross-Functional Leadership: Uniting Product, Marketing, and Creative teams to create seamless consumer experiences
-
Data-Informed Storytelling: Using consumer insights to drive creative that builds brands while generating immediate revenue
-
Operational Excellence: Implementing workflows that increased team productivity by 50% while maintaining creative quality​
​​
Executive Impact:
My leadership in the nutritional category has delivered:
-
Multi-million dollar business growth through strategic creative direction
-
Modern, data-driven creative strategies that transform traditional marketing
-
Scalable creative systems balancing high volume with premium positioning
-
High-performance creative teams consistently delivering breakthrough work
By reimagining creative strategy as a business driver, I've helped BODi evolve from a fitness company into a wellness leader with nutrition products that consistently outperform projections while building lasting brand loyalty.
​
Featured Work
Energize: New Flavor Launch
​​
The Challenge:
Launch a new Strawberry Lemonade flavor of BODi's top-selling pre-workout supplement in a crowded market.
The Strategy:
-
Created a vibrant, lifestyle-focused campaign highlighting versatile use cases beyond just workouts
-
Developed the "What's Your Energize Personality?" concept to connect with different customer segments
-
Crafted targeted messaging for specific user personas: "The Workout Warrior," "The School Rush Superhero," and "The Boss of...Everything!"
​​
The Results:
Campaign successfully positioned the product as a lifestyle enhancer with applications throughout the day, driving strong adoption and sales.
Shakeology: Seasonal Flavor​
The Challenge:
Generate excitement and urgency for a limited-edition seasonal flavor of BODi's flagship nutrition product.
The Strategy:
-
Developed an "adorable" social media campaign that capitalized on seasonal trends
-
Created content that emphasized both the limited-time availability and the premium quality of the product
-
Utilized styling that highlighted the product's natural ingredients and premium positioning
The Results:
The Pumpkin Spice flavor completely sold out in just 9 hours, creating both immediate revenue and increased brand engagement.
BEVVY Tea: New Product Launch
The Challenge:
Introduce a new tea product with a playful name to BODi's existing customer base.
The Strategy:
-
Combined data insights with clever, cheeky copy to create a distinct brand identity
-
Produced playful video content that showcased the product's benefits and flavor profile
-
Integrated the product into everyday lifestyle moments to increase relevance
The Results:
BEVVY grossed $1 million on its first day of release and achieved 87% of its week-one forecast in just 8 hours.